Designing a website can be increasingly complicated when you want your website to stay fresh and modern. Newer trends in websites tend to break away from conventional design principles and integrate elements that improve user experience.
Play With Bold Color
Bold color is often taboo in website design because it can be harsh on the eyes, but picking the right combination of bold colors and strategic placement can make your website eye-catching. Play around with tools available online, such as color pickers, or use programs available on your computer, such as presentation software, to create unique color combinations. Generally, you can try one color for the background and select text in a different color to see if the colors work together. As long as the programs you use give you the HEX or RGB numbers, you can use this information to select the same color for your website or send it to your graphic or website designer.
Simple animations will not burden your website and make it run slower, so they are a good way to draw attention to different parts of your website. One of the easiest ways to add animation is in your logo. Depending on the design of your logo, you can think of ways to animate the text or images. For example, if you are an artist who sells work online, you might have your logo start with a bucket of paint splashed onto a wall. The paint can drip down to reveal your logo or the name of your business. This animated logo can be used across different platforms that allow GIFs, such as your social media accounts. Use animations sparingly so they do not slow-down the user experience or become a nuisance.
Consider Artificial Intelligence
Artificial intelligence (AI) is an increasingly popular, modern feature on websites. Many AI systems are able to answer common questions and work much like customer service. This feature is ideal for your business because it allows people to interact with the system at any time of the day or night and not have to wait until business hours. In some instances, AI is capable of ordering items, booking travel tickets, and a wide range of other functions that would normally require a person to interact with a website by hand or speak with a human. On the business side, use of AI can free-up more time for you and employees to address more complex questions or concerns with customers.
Although a basic, well-constructed website will survive the test of time, it never hurts to include simple updates. Making a few modifications can give your website a fresh, trendy feel.